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Pay per look at attained its mainstream popularity primarily from sporting gatherings. For The very first time, it authorized admirers to observe occasions which were broadcast all around the entire world without truly being forced to be there in individual. The primary big shell out per check out occasion passed off on September 16, 1981 when Sugar Ray Leonard fought Thomas Hearns to the Welterweight Championship. A company in Nashville, Tennessee named Viacom Cablevision was the initial a person to supply this event they usually offered over 50% of their shoppers for the battle. This established rather a precedent for shell out for each look at situations in the future. They actually bought Sugar Ray Leonard to go to Nashville to promote the struggle which produced the function this kind of massive results.
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